How to Write a Good Advertisement: A Short Course in Copywriting Schwab Victor O.Pevná vazba
How to Write a Good Advertisement: A Short Course in Copywriting Schwab Victor O.Pevná vazba *Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN:…
Specifikacia How to Write a Good Advertisement: A Short Course in Copywriting Schwab Victor O.Pevná vazba
How to Write a Good Advertisement: A Short Course in Copywriting Schwab Victor O.Pevná vazba
*Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630)Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. You need to grab the attention of potential customers, clients, or supporters and call them to action.
Schwab was one of the greats. Most of us need some help, and even naturals can improve by studying the best. Victor O. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's "How to Win Friends and Influence People" into a mega-seller.
"How to Write a Good Advertisement, " Schwab's classic guide, has stood the test of time. In just over 200 pages, this
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