How to Save the FMCG Industry: A Practical Guide for Building Collaboration between Suppliers and Retailers Leach Chris
Chapter 1: Introduction-why do we need to look again at collaboration?.-Chapter 2: The FMCG Market-Where we've come from, where we are now, and the problem we face.-Chapter 3: The Theory, and How it…
Specifikacia How to Save the FMCG Industry: A Practical Guide for Building Collaboration between Suppliers and Retailers Leach Chris
Chapter 1: Introduction-why do we need to look again at collaboration?.-Chapter 2: The FMCG Market-Where we've come from, where we are now, and the problem we face.-Chapter 3: The Theory, and How it Applies to the FMCG Industry.-Chapter 4: Collaboration in Action; Four Case Studies.-Chapter 5: Collaboration Under the Microscope-A Cross-Case Analysis.-Chapter 6: The New Model of Collaboration.-Chapter 7: Summary and Conclusions-Making the Move Toward Real