How to Research Trends: Use trend watching toEls Dragt

Categories: Economic Forecasting Economic Forecasting Research & Development ManagementHow to Research Trends 22% offShareHow to Research Trends : Move Beyond Trendwatching to Kickstart InnovationPaperback EnglishBy (author) Els Dragt 25,87 € 33,50 €You save 7,63 €Free delivery worldwideAvailable. This book gives you a candid and unbiased overview of the trend research process. Dispatched from the UK in 3 business daysWhen will my order arrive?Add to basketAdd to wishlistDescriptionUnderstanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change.

'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt brings a structured, research-based approach to the table instead of a crystal ball. lt shows you that researching trends is a skill that combines the intuitive and the analytical.

This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people's needs and wants.

These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people's quality of life. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research.

The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research.