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How Brands Grow 2 - Jenni Romaniuk, Byron Sharp

This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers…

od 39 €
Autor
Jenni Romaniuk, Byron Sharp
Počet strán
256
Rok vydania
2021

Specifikacia How Brands Grow 2 - Jenni Romaniuk, Byron Sharp


This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business

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