How Behavioral Habits Mediate the Relationship Between Personality Traits and Savings
How Behavioral Habits Mediate the Relationship Between Personality Traits and Savings Bachelor Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 4.00,…
Specifikacia How Behavioral Habits Mediate the Relationship Between Personality Traits and Savings
How Behavioral Habits Mediate the Relationship Between Personality Traits and Savings
Bachelor Thesis from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 4.00, Maastricht University, language: English, abstract: The household saving ratio in the UK has dramatically decreased in recent years. By combining the existing literature in this field into a single framework, this paper aims to identify whether and to what extent particular saving habits mediate the relationship between personality traits and saving outcomes. Researchers and policy makers increasingly turn to behavioral economics theory to understand the decline and to derive new saving policy initiatives.
It is found that substantial fractions of the effects that personality traits have on saving outcomes arise due to the influence which these personality traits have on specific saving For this, survey data from the UK is used and a dichotomous mediation analysis is conducted.