Hooked: How to Build Habit-Forming Products Eyal NirPevná vazba
Hooked: How to Build Habit-Forming Products Eyal NirPevná vazba Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can't put down?Why do some products…
Specifikacia Hooked: How to Build Habit-Forming Products Eyal NirPevná vazba
Hooked: How to Build Habit-Forming Products Eyal NirPevná vazba
Revised and Updated, Featuring a New Case StudyHow do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. What makes us engage with certain products out of sheer habit?
He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience.
Hooked - Eyal, Nir
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