Hidden Persuasion pb. ed.
Hidden Persuasion pb. ed. Visual messages are omnipresent in our daily life. Some are more successful than others in influencing our behavior and choices. They are constantly attempting to persuade…
Specifikacia Hidden Persuasion pb. ed.
Hidden Persuasion pb. ed.
Visual messages are omnipresent in our daily life. Some are more successful than others in influencing our behavior and choices. They are constantly attempting to persuade us to buy, learn and act.
How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. What is the secret power of these messages? It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.The techniques range from influencing essentials to more obscure and insidious ones.
The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals
Hidden Persuasion pb. ed.
Hidden Persuasion - Marc Andrews
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THE ICU BOOK 4E INT ED PB
Persuasion
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