Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management Ratten Vanessa
Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management Ratten Vanessa This book explores cultural and creative processes as they occur in a heritage setting, and how they…
Specifikacia Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management Ratten Vanessa
Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management Ratten Vanessa
This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters.
The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship.
Cultural Heritage in Transit