Hello, My Name is Awesome
Hello, My Name is Awesome The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an…
Specifikacia Hello, My Name is Awesome
Hello, My Name is Awesome
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). No degree in linguistics required.The heart of the book is Watkins's proven SMILE and SCRATCH Test. In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names.
A great name makes you SMILE because it is Suggestive--evokes something about your brand; is Memorable--makes an association with the familiar; uses Imagery--aids memory through evocative visuals; has Legs--lends itself to a theme for extended mileage;
Hello, My Name is Awesome
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