Helena Rubinstein
Helena Rubinstein Helena Rubinstein's remarkable life--from the inception of her beauty empire to the legacy she left behind--is celebrated in this comprehensive book that retraces her inspiring…
Specifikacia Helena Rubinstein
Helena Rubinstein
Helena Rubinstein's remarkable life--from the inception of her beauty empire to the legacy she left behind--is celebrated in this comprehensive book that retraces her inspiring story.Helena Rubinstein was the first to establish the link between beauty and science, at a time when makeup was worn only by actresses and prostitutes. Her visionary marketing and publicity campaigns secured her brand's success, and she left behind one hundred branches in forty countries and 30,000 employees. Progressive and a feminist, she made beauty accessible, using cosmetics as a means of emancipation.A daring pioneer, she founded a world-famous cosmetics empire with intelligence, courage, intuition, and business acumen.
Until the end of her life, the world's richest woman remained faithful to her humble Polish‒Jewish roots and proud of her Yiddish accent.This illustrated