Hearing the Voice of the Customer Inmon BillPaperback
Hearing the Voice of the Customer Inmon BillPaperback Increase the awareness of your customer's behavior to survive and excel within your industry.One hundred years ago, the voice of the customer was…
Specifikacia Hearing the Voice of the Customer Inmon BillPaperback
Hearing the Voice of the Customer Inmon BillPaperback
Increase the awareness of your customer's behavior to survive and excel within your industry.One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. Today's world has gotten much bigger and much more complex. In small towns, the shopkeeper knew everyone.
Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:The ability to acquire, store, and manage huge amounts of dataThe ability to read and understand text in a computerized environmentThe ability to visualize dataThis book answers important questions such as: - Where is the voice of the customer heard? No longer does the store owner personally know everyone who comes into the store. How does the corporation find and capture
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