Hare and the Tortoise
Hare and the Tortoise Most business books are bland or dull, or both. John Kay combines insightful analysis with wit and verve. This volume is neither. We study businesses as diverse as Honda Motors,…
Specifikacia Hare and the Tortoise
Hare and the Tortoise
Most business books are bland or dull, or both. John Kay combines insightful analysis with wit and verve. This volume is neither.
We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable.
In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business