HANDBOOK OF SPORTS MARKETING NIP CPaperback
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in…
Specifikacia HANDBOOK OF SPORTS MARKETING NIP CPaperback
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as:consumer behaviourmarketing communicationsstrategic marketinginternational marketingexperiential
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