Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Ramos Clia M. Q.
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile…
od 455 €
Specifikacia Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Ramos Clia M. Q.
Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile