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Guerrilla Marketing - Cutting-edge Strategies for the 21st Century Levinson Jay ConradPaperback

First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to…

od 14 €
Výrobca
Little Brown Book Group
Autor
Jay Conrad Levinson
Počet strán
384
Rok vydania
2007

Specifikacia Guerrilla Marketing - Cutting-edge Strategies for the 21st Century Levinson Jay ConradPaperback


First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance

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