Graphic Designer\'s Research Manual - Jennifer and Kenneth Visocky O\'Grady
Graphic Designer\'s Research Manual - Jennifer and Kenneth Visocky O\'Grady Doing research can make all the difference between a great design and a good design. By engaging in competitive…
Specifikacia Graphic Designer\'s Research Manual - Jennifer and Kenneth Visocky O\'Grady
Graphic Designer\'s Research Manual - Jennifer and Kenneth Visocky O\'Grady
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Most experienced designers would quantify this “legwork” with the term research.
This book provides a comprehensive manual for designers on what design research is, why it is necessary, h Although scientific and analytical in nature, research is the basis of all good design work.