Global Strategic Management in the Service Industry: A Perspective of the New Era Tabari Saloomeh
Global Strategic Management in the Service Industry: A Perspective of the New Era Tabari Saloomeh Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent…
Specifikacia Global Strategic Management in the Service Industry: A Perspective of the New Era Tabari Saloomeh
Global Strategic Management in the Service Industry: A Perspective of the New Era Tabari Saloomeh
Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Tabari and Chen provide a fresh view of changes in the strategic management and marketing strategies within the service industry, exchanging new ideas for both the mid and post-pandemic crisis.Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; Across a range of thematic chapters, issues in digital marketing, online retailing and experiential marketing are examined, as well as the challenges faced by small and large businesses in the service sector.