Get to the Point!: Sharpen Your Message and Make Your Words Matter Schwartzberg Joel
Get to the Point!: Sharpen Your Message and Make Your Words Matter Schwartzberg Joel Champion Your Best IdeasEvery time you communicate, you're trying to do something, change something, or move…
Specifikacia Get to the Point!: Sharpen Your Message and Make Your Words Matter Schwartzberg Joel
Get to the Point!: Sharpen Your Message and Make Your Words Matter Schwartzberg Joel
Champion Your Best IdeasEvery time you communicate, you're trying to do something, change something, or move someone to action. But the only way to make a point is to have a point. You're trying to make a point.
A real point is a proposition of value. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. It's a contention you can propose, argue, illustrate, and prove.
In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought
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