Gambling Advertising - Nature, Effects and Regulation Gunter BarriePevná vazba
Gambling Advertising - Nature, Effects and Regulation Gunter BarriePevná vazba There is a growing concern about the rise of gambling in many countries. The use of diverse and highly visible…
Specifikacia Gambling Advertising - Nature, Effects and Regulation Gunter BarriePevná vazba
Gambling Advertising - Nature, Effects and Regulation Gunter BarriePevná vazba
There is a growing concern about the rise of gambling in many countries. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities.
However, despite the accumulation of research evidence about the nature and effects Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour.
Gamblers and Gambling
Gamblers and Gambling
Games, Gambling, and Probability
Advertising and Promotion
Advertising and Promotion ISE
Banking Law and Regulation