From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia Crawford Michael
From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia Crawford Michael He negotiated the deal of a lifetime: the first Disney…
Specifikacia From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia Crawford Michael
From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia Crawford Michael
He negotiated the deal of a lifetime: the first Disney theme park in mainland China.In From the Mouse's House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.Crawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. From the Mouse's House to the Penthouse features his techniques for He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives.