Focus Group Practice Puchta Claudia
Focus Group Practice Puchta Claudia Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class…
Specifikacia Focus Group Practice Puchta Claudia
Focus Group Practice Puchta Claudia
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. New moderators will find the basic elements of focus groups described and explained, and experienced moderators will find new ways of understanding what they do which will help them to develop their skills.Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wide range of different contexts.
It concentrates on the basic and subtle processes through which moderators elicit opinions,