Flying Off Course - Airline Economics and Marketing Doganis Professor Rigas European Aviation ClubPaperback / softback

Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Many airlines made inadequate profits or serious losses while others collapsed entirely. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side.

Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. This fifth edition of Flying Off Course explains why.Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Vibrant examples are drawn from passenger, charter and freight