First Things First!: New Branding and DesignGestalten
First Things First!: New Branding and DesignGestalten Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. Striking…
Specifikacia First Things First!: New Branding and DesignGestalten
First Things First!: New Branding and DesignGestalten
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. Striking corporate design is a must-have for any new business. A breath of fresh air from a new breed.
And it demands fresh ideas unfettered by standard approaches. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. This book presents real examples from shop owners and mechanics, dentists and organic farmers businesses discovering corporate design for the first time as well as from traditionally creative companies like marketing agencies or restaurants, and hotels.
With profiles and photographs it explores their novel approaches to corporate design.