Firesigns Skaggs Steven
Firesigns Skaggs Steven Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.Graphic…
Specifikacia Firesigns Skaggs Steven
Firesigns Skaggs Steven
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers.Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a "FireSign"). Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism.
Skaggs provides a network of explicit concepts and terminology for a