Fighting Visibility
Ultimate Fighting Championship and the present and future of women's sportsMixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). On the one hand, the undeniable popularity of… Celý popis ↓
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Popis Fighting Visibility
Fighting Visibility
Ultimate Fighting Championship and the present and future of women's sportsMixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion.
McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender On the other, the UFC leverages an illusion of promoting difference-whether gender, racial, ethnic, or sexual-to grow its empire with an inexpensive and expendable pool of female fighters.
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