Fashion Retailing Diamond Ellen
Fashion Retailing Diamond Ellen This comprehensive text focuses on the fashion segment of the retail industry. In this new edition, the authors focus on the globalization of the retail industry with…
Specifikacia Fashion Retailing Diamond Ellen
Fashion Retailing Diamond Ellen
This comprehensive text focuses on the fashion segment of the retail industry. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele.
With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce.
Fashion Retailing Diamond Ellen
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