Fashion Merchandising
Fashion Merchandising Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail…
Specifikacia Fashion Merchandising
Fashion Merchandising
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. It does so using a combination of text and numerical explanation.The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser.
Fashion Merchandising