Eye Tracking in Tourism Rainoldi Mattia
Chapter 1: Introduction to Eye Tracking in Tourism.Part I: Eye tracking methods, concepts and applications.Chapter 2: A review of eye-tracking methods in tourism research.Chapter 3: Best practice for…
Specifikacia Eye Tracking in Tourism Rainoldi Mattia
Chapter 1: Introduction to Eye Tracking in Tourism.Part I: Eye tracking methods, concepts and applications.Chapter 2: A review of eye-tracking methods in tourism research.Chapter 3: Best practice for eye-tracking studies: DOs and DON'Ts.Chapter 4: Eye-tracking: Evaluation, potential, and limitations of field applications.Chapter 5: Knowledge Co-Creation through Eye Tracking in Tourism.Part II: Eye tracking research and case studies.Chapter 6: The Relevance of Eye-Tracking to Understand Users' Practices and Content Interpretation in Tourism-related Online Navigation.Chapter 7: Areas of Interest on Destination Websites: A Generation Y's Perspective.Chapter 8: Measurement of visual attention to advertising using eye-tracking techniques.Chapter 9: User Experience Improvement for