Experience Economy - Pine B Joseph
Experience Economy - Pine B Joseph In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. In fact, the…
Specifikacia Experience Economy - Pine B Joseph
Experience Economy - Pine B Joseph
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not.
With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new Experience Economy. It offers new rich examples--including the U.S. Army,