Event Portfolio Planning and Management Ziakas Vassilios
Event Portfolio Planning and Management Ziakas Vassilios Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. What are the…
Specifikacia Event Portfolio Planning and Management Ziakas Vassilios
Event Portfolio Planning and Management Ziakas Vassilios
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? How then can a series of different events be developed and harnessed?
This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes.The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison.
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