Ethics in Advertising Snyder Wally
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case…
Specifikacia Ethics in Advertising Snyder Wally
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of native advertising, marketing to children, and diversity in advertising to show how professionals can be inspired to do the right thing for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their
Noncognitivism in Ethics
Advertising
Ethics in Qualitative Research
Individual in Business Ethics
Business Ethics in Action
Ethics in Criminal Justice
Doing Ethics in Media