Entrepreneurship for Rural Start-Ups: Lessons and Guidance for New Venture Creation Jimnez-Marn Gloria

Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals.This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up.

The book illustrates key lessons learned and This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered.