Enchantment - Guy Kawasaki
Enchantment - Guy Kawasaki Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It converts hostility into civility and civility into affinity. It…
Specifikacia Enchantment - Guy Kawasaki
Enchantment - Guy Kawasaki
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It converts hostility into civility and civility into affinity. It transforms situations and relationships.
Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. It changes the skeptics and cynics into the believers and the undecided into the loyal. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not mere
Enchantment - Guy Kawasaki
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