Emotions as Commodities: Capitalism, Consumption and Authenticity Illouz Eva
Emotions as Commodities: Capitalism, Consumption and Authenticity Illouz Eva Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of…
Specifikacia Emotions as Commodities: Capitalism, Consumption and Authenticity Illouz Eva
Emotions as Commodities: Capitalism, Consumption and Authenticity Illouz Eva
Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. This raises the question: how could we have become increasingly rationalized and more intensely emotional?
The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption - emodity. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. Indeed, this innovative book explores how emodity includes