Elements of Multinational Strategy Head KeithPevná vazba
Elements of Multinational Strategy Head KeithPevná vazba This book on international business merges managerial decision-making in with the conceptual tools provided by international economics. The…
Specifikacia Elements of Multinational Strategy Head KeithPevná vazba
Elements of Multinational Strategy Head KeithPevná vazba
This book on international business merges managerial decision-making in with the conceptual tools provided by international economics. The book first covers some basic material on exchange rates that is essential for understanding all types of international business transactions. It integrates the theoretical study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises.
In addition, the volume covers issues of central importance to firms that invest overseas: political risk, taxation, and expatriate It then focuses on trade, first analyzing the gains from trade and then enumerating the many costs of cross-border goods and service transactions and identifies four essential elements of a multinational strategy: factor advantages, trade costs, scale economies, and market sizes.