Echo and Narcissus - Echolocating the Spectator in the Age of Audience Research Pevná vazba
Echo and Narcissus: Echolocating the Spectator in the Age of Audience Research came about as a response to the recent shift of focus in the studies of cinema. While the seventies and the eighties were…
Specifikacia Echo and Narcissus - Echolocating the Spectator in the Age of Audience Research Pevná vazba
Echo and Narcissus: Echolocating the Spectator in the Age of Audience Research came about as a response to the recent shift of focus in the studies of cinema. While the seventies and the eighties were marked by increasingly complex theorisations of spectatorship, the last two decades have witnessed a turn towards ethnographic research into film reception. However, this long overdue turn towards the empirical viewer has not produced a genuinely broader scope of analysis. It has rather, all too hastily, consigned the spectator, a textually constructed viewing position, to oblivion, thanks to the concept's perceived hegemonic and totalising premise. Echo and Narcissus intervenes into this state of affairs by arguing for a productive nexus between theorisations of spectatorship and the currently more fashionable audience research. Petek maintains that an informed mapping of contemporary