Disconnect - Facebooks Affective Bonds Karppi TeroPaperback / softback

An urgent examination of the threat posed to social media by user disconnection, and the measures websites will take to prevent itNo matter how pervasive and powerful social media websites become, users always have the option of disconnecting--right? Pointing out that platforms like Facebook see disconnection as an existential threat--and have undertaken wide-ranging efforts to eliminate it--Karppi argues that users' ability to control their digital lives is gradually dissipating.Taking a nonhumancentric approach, Karppi explores how modern social media platforms produce and position users within a system of coded relations and mechanisms of power. Not exactly, as Tero Karppi reveals in this disquieting book.

It is a problem of how to keep users engaged with the platform, but also one of keeping For Facebook, disconnection is an intense affective force.