Digital Stractics - Outram Chris
Digital Stractics - Outram Chris In the world of digital business, the line between strategy and tactics is blurring. On the other hand, investors are less swayed by the excitement of 'digital' and…
Specifikacia Digital Stractics - Outram Chris
Digital Stractics - Outram Chris
In the world of digital business, the line between strategy and tactics is blurring. On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups.As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups).
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