Digital Storytelling for Brands Tombleson Bridget
Digital Storytelling for Brands Tombleson Bridget Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse…
Specifikacia Digital Storytelling for Brands Tombleson Bridget
Digital Storytelling for Brands Tombleson Bridget
Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists.
For the first time ever, this book brings together extant arts and humanities-based models with business theory. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building