Digital Business Models in Sport Tomanek Mateusz
Digital Business Models in Sport Tomanek Mateusz Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. It presents case…
Specifikacia Digital Business Models in Sport Tomanek Mateusz
Digital Business Models in Sport Tomanek Mateusz
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change.
The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business
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