Differentiation Strategy: Winning Customers by Being Different Holt Kevin W.

Specifikacia Differentiation Strategy: Winning Customers by Being Different Holt Kevin W.

This comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers' most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative