Dethroning the King MacIntosh Julie
Dethroning the King MacIntosh Julie How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession worldHow did InBev, a Belgian company controlled by…
Specifikacia Dethroning the King MacIntosh Julie
Dethroning the King MacIntosh Julie
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession worldHow did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
Today, as the dust settles, questions are being asked about how the King of Beers was so easily captured by a foreign corporation, and