Designing Quality Survey Questions Robinson Sheila B.Paperback / softback
Designing Quality Survey Questions Robinson Sheila B.Paperback / softback Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy…
Specifikacia Designing Quality Survey Questions Robinson Sheila B.Paperback / softback
Designing Quality Survey Questions Robinson Sheila B.Paperback / softback
Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. Robinson and Kimberly Firth Leonard's Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. But how researchers ask a question can dramatically influence the answers they receive.Sheila B.
Additionally, "Stories from the Field" features provide real world The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses.