Designing Programmes
Designing Programmes Swiss designer and artist Karl Gerstner (1930-2017) had a significant influence on typography and the history and development of postwar graphic design. It was first published in…
Specifikacia Designing Programmes
Designing Programmes
Swiss designer and artist Karl Gerstner (1930-2017) had a significant influence on typography and the history and development of postwar graphic design. It was first published in 1964, and reissued in a new design by Lars M ller Publishers in 2007; both editions are now rare (the first almost completely unavailable). Designing Programmes is one of his most important and influential works.
Gerstner's innovation was to propose a rule set or system defined by the designer that would determine all aesthetic decisions for a given product: for example, a logo might also function as a layout grid system or inspire a font. Now, Lars M ller reissues the book with its original design.Here, across four essays, Gerstner provides a basic introduction to his design methodology and suggests a model for design in the early days of the computer era. Today the book is especially topical
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