Designing Experiences
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to stu… Celý popis ↓
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Designing Experiences
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.J. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services.
Duerden present a comprehensive and accessible introduction to experience design. Robert Rossman and Mathew D. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining
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