Designing for the Greater Good - Peleg Top
Designing for the Greater Good - Peleg Top "Designing for the Greater Good" features interviews with leading designers who do cause-related work for all kinds of organizations. Also featured is a…
Specifikacia Designing for the Greater Good - Peleg Top
Designing for the Greater Good - Peleg Top
"Designing for the Greater Good" features interviews with leading designers who do cause-related work for all kinds of organizations. Also featured is a valuable Q and A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve. A wealth of eye-catching full-colour examples include the wildly successful Lance Armstrong Livestrong campaign and other notable and memorable designs from social service campaigns and organizations around the world.
Materials presented in "Designing for the Greater Good" include: logos for non-profits and cause-specific campaigns; cause-related campaign case studies; invitations for fundraisers and events; and, websites for non-profits, and posters, flyers, and marketing materials for cause-related events.