Deeply Responsible Business: A Global History of Values-Driven Leadership Jones Geoffrey
Deeply Responsible Business: A Global History of Values-Driven Leadership Jones Geoffrey Corporate social responsibility has entered the mainstream, but what does it take to run a successful…
Specifikacia Deeply Responsible Business: A Global History of Values-Driven Leadership Jones Geoffrey
Deeply Responsible Business: A Global History of Values-Driven Leadership Jones Geoffrey
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? For decades, CEOs have been told that their only responsibility is to the bottom line. A Harvard Business School professor examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business.Should business leaders play a role in solving society's problems?
Jones distinguishes deep responsibility, which can deliver radical social and ecological responses, from corporate social responsibility, which is often little more than window dressing.Deeply Responsible Business provides a historical perspective on the social responsibility of business, going back to But consensus is growing that companies--and their leaders--must engage with their social, political, and environmental contexts.