Decoding Coca-Cola: A Biography of a Global Brand Crawford Robert
Decoding Coca-Cola: A Biography of a Global Brand Crawford Robert This collection of essays delves into the Coke brand to identify and decode its DNA. By examining those who have been responsible for…
Specifikacia Decoding Coca-Cola: A Biography of a Global Brand Crawford Robert
Decoding Coca-Cola: A Biography of a Global Brand Crawford Robert
This collection of essays delves into the Coke brand to identify and decode its DNA. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Unlike other accounts, these essays adopt a global approach to understand this global brand.Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts.
Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned.This critical examination of one of the world's most recognisable brands will be an essential resource for