Decoding Advertisements - Williamson Judith
Decoding Advertisements - Williamson Judith A fascinating account of how the admen achieve their effects.?Stuart HoodThis book sets out not simply to criticize advertisements on the grounds of…
Specifikacia Decoding Advertisements - Williamson Judith
Decoding Advertisements - Williamson Judith
A fascinating account of how the admen achieve their effects.?Stuart HoodThis book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. The overt economic function of this appeal is to make us buy things.
Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken.
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