Data-Driven Marketing
Data-Driven Marketing NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATIONHow organizations can deliver significant performance gainsthrough strategic investment in marketingIn the…
Specifikacia Data-Driven Marketing
Data-Driven Marketing
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATIONHow organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Based on newresearch from the Kellogg School of Management, this book is aclear and convincing guide to using a more rigorous, data-drivenstrategic approach to deliver significant performance gains fromyour marketing.Explains how to use data-driven marketing to deliver return onmarketing investment (ROMI) in any Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness, trail andloyalty, to new product launch and Internet marketing.
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