Data-Driven Marketing
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATIONHow organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight…
Specifikacia Data-Driven Marketing
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATIONHow organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness, trail andloyalty, to new product launch and Internet marketing. Based on newresearch from the Kellogg School of Management, this book is aclear and convincing guide to using a more rigorous, data-drivenstrategic approach to deliver significant performance gains fromyour marketing.Explains how to use data-driven marketing to deliver return onmarketing investment (ROMI) in any
Data-Driven Marketing
Data-Driven Marketing Content
Value-Driven Data
Data-Driven School
Data-Driven HR
Data Driven Security
Data-Driven Innovation
Big Data-Driven Business
Data-Driven Organization Design
Data-Driven Fluid Mechanics
Data-Driven Engineering Design
Marketing Data Science